As part of the Young Creatives Award organised by ADC Switzerland, 2021 the client was McDonald’s. The brief was to increase awareness of the McDonald’s App new «Mobile Order and Pay» feature and generate trials.

In cooperation with Florian Kech, we developed a print campaign based on the feature’s main benefit of ordering anytime anywhere by placing prominent QR-codes at unconventional places.

This work was nominated with shortlist in the category outdoor.