In 2015, I designed the Weiterbildung Kanton Zürich (WBZH) exhibition booth for the annual education fair Bildungsmesse held in the station concourse of Zurich Main Station. As part of a pitch organized by Schule für Gestaltung Zürich, my proposal was selected, and I was commissioned to carry out the project.

The visual concept was inspired by the striking aesthetic of the “Welcome to Fabulous Las Vegas” sign and slot machines. It was deliberately designed to attract significant attention in a busy environment. The central message: Educational paths should not be left to chance. Rather, it is worthwhile to actively seek information and make informed decisions about one’s own education and professional development.